Nature could create fascinating things.
Imagine that we could merge together nature and technology with machine learning.
Imagine that we could use artificial intelligence in order to obtain unexpected outputs starting from the beauty of nature in the leaves, passing through machine learning, elaborating the results and obtaining an artifact.
We did it. We created a collection of rings.
We started creating a dataset with different leaves (more or less 500), then we trained a machine learning algorithm.
The algorithm generated new leaves, we took the results of the training and we used it to create the collection of rings.
As you can see the software Runway created different outputs, one is this video where you can see all the leaves changing in different colours and shapes.
As we usually do with a real new product, we have created all the communication and brand identity, with the final result of the prototype of a campaign.
We used artificial intelligence in order to obtain unexpected outputs, starting from the nature in the leaves, passing through machine learning, elaborating the results and obtaining an artifact. We created a dataset with different leaves (500), then we trained a machine learning algorithm that generated new leaves. We took the results of the training and used it to create the collection of rings.
Interface and Interaction Modality
Precious Leaves is a digital project, the rings obtained and used in all the communication are for now digital.
The poster that you can see in the mockups is ready for the campaign
Research and Development Context
The future development is to create a digital and interactive campaign where the rings are changing in the screens and the rings will be produced for real. The user will find in the city the poster and will be captured by the different shapes of the rings, he could touch the screen and arrive directly on the digitale store.