Crowdfree is a recommender system with a fabulous UI that can recommend great restaurants and cafes that are free from crowds, the project won Audience Award and a special mention prize from Huawei in the HackZurich Hackathon.

My role was essential to organise the brainstorming, survey, customer journey, brand identity, user experience and to realize/guide a functional hi-fi prototype.

Customer Journey map

Persona 2
Persona 1

My background in visual communication helped me to create the brand, the naming, the logo design, the look and feel and the art direction of the project.
Brand Identity

The projec details